Google bought doubleclick last week – what a fantastic online marketing perspective – let user click on Google’s youtube and track user’s click stream through doubleclick – fantastic, easy to analyze customer behaviour – this business rocks.
Look to web’s future 
… A joke? Today we can smile about these news:
Google Acquires Internet (May 2017)
MAY 12, 2017 – BUSINESSWIRE. Mountain View-based search giant Google Inc today announced they’ve acquired the internet for the astounding sum of $2,455.5 billion in cash. The deal had been rumored in various search blogs since the beginning of the year and was now confirmed by the company’s CEO. “This is in line with our vision to make information more accessible to end users,” says Eric Schmidt. “With the acquisition, we can increase the speed of indexing as everything will already be on our servers by the time it’s published.”
read more …
http://blog.outer-court.com/archive/2007-04-14-n32.html
And on the non-business side thoughts about future of internet/internet2 start:
GENI – Global Environment for Network Innovations – It’s goal is to enable the research community to invent and demonstrate a global communications network and related services that will be qualitatively better than today’s Internet.
FIRE – the european alternative – is an experimentally-driven long-term research initiative on Future Internet concepts, protocols and architectures, encompassing technological, industrial and socio-economic aspects.
Jonathan Zittrain – a law professor affiliated with Oxford and Harvard universities and other researchers say the time has come to rethink the Internet’s underlying architecture are exploring tearing the Internet apart and rebuilding it to better address security and mobility.
There’s no evidence they are meddling yet, but once any research looks promising, “a number of people (will) want to be in the drawing room,” said Jonathan Zittrain. “They’ll be wearing coats and ties and spilling out of the venue.”
The Internet “works well in many situations but was designed for completely different assumptions,” said Dipankar Raychaudhuri, a Rutgers University professor overseeing three clean-slate projects. “It’s sort of a miracle that it continues to work well today.”
No longer constrained by slow connections and computer processors and high costs for storage, researchers say the time has come to rethink the Internet’s underlying architecture, a move that could mean replacing networking equipment and rewriting software on computers to better channel future traffic over the existing pipes.
Even Vinton Cerf, one of the Internet’s founding fathers as co-developer of the key communications techniques, said the exercise was “generally healthy” because the current technology “does not satisfy all needs.”
One challenge in any reconstruction, though, will be balancing the interests of various constituencies. The first time around, researchers were able to toil away in their labs quietly. Industry is playing a bigger role this time, and law enforcement is bound to make its needs for wiretapping known.
Rutgers, Stanford, Princeton, Carnegie Mellon and the Massachusetts Institute of Technology are among the universities pursuing individual projects. Other government agencies, including the Defense Department, have also been exploring the concept.
A new network could run parallel with the current Internet and eventually replace it, or perhaps aspects of the research could go into a major overhaul of the existing architecture.
These clean-slate efforts are still in their early stages, though, and aren’t expected to bear fruit for another 10 or 15 years — assuming Congress comes through with funding.
10..15 years? really? Think about introduction of IPv6.
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