Thomas Koeppen Blog

Jeremiah Owyang (a web strategist, one of the leading experts on social media) explains Open Social for executives:

Using mini-applications, companies can now efficiently extend their website experience to existing communities on popular social networks

Read more:

http://www.web-strategist.com/blog/2007/11/02/explaining-opensocial-to-your-executives/

In parallel it is worth reading a ebook by Daren Barefoot and Julie Szabo:

“Become a Social Media Marketing Maestro”

Published by The Thomas Koeppen Blog 2008.

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