During my holiday additionally to my other readings and stumbling through the web bought and just finished reading
‘Getting to First Base, A Social Media Marketing Playbook’ by Darren Barefoot and Julie Szabo.
Watched nearly zero TV during my vacation, so was enough time juggling through the web and reading this book.
It is a view on next steps in online and social networking. Often this is called as hype, but the book give a great social media summary with some fantastic conservative views combined with proven industry experience of the authors.
Learning to speak their dialect, and how to communicate with them respectfully and honestly, is a big part of social media marketing and great demonstrated in this book.
Just an example to begin responding to blog posts:
1. Get the right person in your company to respond. In most cases, marketing folks are the worst commenters and bloggers. Sorry, that means you. We’re trained in the art of spin, and it’s hard to break old habits. The blogosphere values authenticity, so it’s wise to match the right blog post with the right person inside the company. For example, say you find a blog post written by a software professional criticizing a particular feature of your product.
Ideally, a product manager or senior developer should respond.2. Always identify yourself. Don’t pretend you’re a happy customer who just loves the feature getting panned online.
3. Exercise good manners. Your reply should be professional, friendly and courteous, just like any staff-customer interaction.
It was a wonderful reading, If you don’t want losing the train, it’s worth to get this book:
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Posted by The Thomas Koeppen Blog 2008.
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