According to a recent study of TNS Technology the mobile instant message is set to cannibalise SMS (texting) and eventually email from PC.
The TNS Global Telecoms Insight (GTI) study has found that once mobile users adopt MIM (mobile instant message) it overtakes other messaging tools.
Study results:
* 8% of all mobile users globally use MIM, with the highest number of users in Hong Kong (23%)
* now 11 out of every 100 messages sent by mobile devices or fixed PC globally are instant messages
* among the people who use MIM, it is the most used feature on their phone: 61% use it daily, compared to only 55% who use SMS and only 12% use email on their phone daily
Also in China and some developing countries, MIM adoption is leapfrogging other communication means.
Mobile Instant Messaging a threat for SMS?
These findings challenge the strategies of the mobile operators in European countries that have heavily benefited from SMS usage. Do they try and keep consumers focused on SMS to maintain their revenue base, or offer consumers more choice in messaging? With increasing internet functionality on new mobile phones, and MIM’s strong mass market appeal, operators may have no choice but to promote this feature more widely.
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