Thomas Koeppen Blog

Today Twitter isn’t mass media. It is still a niche communication platform outside US. But what happens if Google will buy them? It will create a direct competitor to all journalists and existing media channels, like Fox News, CNN or BBC. Twitter users as “Citizen journalists” will post their stories and have adwords. They will [...]

During my holiday additionally to my other readings and stumbling through the web bought and just finished reading ‘Getting to First Base, A Social Media Marketing Playbook’ by Darren Barefoot and Julie Szabo. Watched nearly zero TV during my vacation, so was enough time juggling through the web and reading this book. It is a [...]

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet [...]

Consulting Group Releases Top 10 Predictions For The Wireless Industry InCode, a subsidiary of VeriSign that specializes in wireless business and technology consulting, on Wednesday released its top 10 predictions for major trends in the wireless industry next year. Verizon Wireless last month shocked the U.S. wireless industry, announcing that starting next year it will [...]