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	<title>Thomas Koeppen Blog &#187; marketing</title>
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		<title>what happens if Google buys Twitter?</title>
		<link>http://thomaskoeppen.com/2009/02/23/what-happens-if-google-buys-twitter/</link>
		<comments>http://thomaskoeppen.com/2009/02/23/what-happens-if-google-buys-twitter/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 10:26:12 +0000</pubDate>
		<dc:creator>Thomas</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://thomaskoeppen.com/?p=306</guid>
		<description><![CDATA[Today Twitter isn&#8217;t mass media. It is still a niche communication platform outside US. But what happens if Google will buy them? It will create a direct competitor to all journalists and existing media channels, like Fox News, CNN or BBC. Twitter users as &#8220;Citizen journalists&#8221; will post their stories and have adwords. They will [...]]]></description>
			<content:encoded><![CDATA[<p>Today <a href="http://twitter.com/">Twitter</a> isn&#8217;t mass media. It is still a niche communication platform <a href="http://www.google.com/insights/search/#q=twitter&#038;date=today%2012-m&#038;cmpt=q">outside US</a>.</p>
<p>But what happens if Google will buy them?</p>
<p>It will create a direct competitor to all journalists and existing media channels, like <a href="http://www.foxnews.com/">Fox News</a>, <a href="http://www.foxnews.com/">CNN</a> or <a href="http://news.bbc.co.uk/">BBC</a>.<br />
Twitter users as &#8220;Citizen journalists&#8221; will post their stories and have adwords. They will publish their pictures on <a href="http://twitpic.com/">Twitpic</a> and get paid for it.</p>
<p>Good news or bad news? It depends. Twitter isn&#8217;t an open platform, it is again an user silo. Good for Twitter, good for Google, sometimes too much in transparent for it&#8217;s users.</p>
<p>Google tried to realize the same deal with <a href="http://news.cnet.com/8301-10784_3-9793722-7.html">Jaiku 2 years ago</a>.<br />
Jaiku was a niche community before Google. After the deal more and more spammer joined Jaiku.<br />
Last year Jaiku failed and <a href="http://www.techcrunch.com/2009/01/14/google-axes-dodgeball-jaiku-video-and-more/">Google gave up the project</a><br />
(it will be opensource, but for me the project failed).</p>
<p>The biggest fact: a Google/Twitter deal will initiate a worldwide inflation of new Twitter users. Those news will spread the Twitter community worldwide,<br />
because Google knows everybody and a lot of people will look on Twitter, if Google will announce the deal.</p>
<p>But what happens to Twitter, if the big news will spread and more and more users and more and more spammers will join Twitter?<br />
Maybe it will be harder to track real information or to filter the right value for me.</p>
<p>So it&#8217;s time to jump on an open Twitter alternatives, let&#8217;s be more active on <a href="http://identi.ca/">Identi.ca</a> &#8230;</p>
<a href="http://www.crunchbase.com/company/identi-ca">CrunchBase Information on Identi Ca</a><br/><br />
<a href="http://www.crunchbase.com/company/twitter">CrunchBase Information on Twitter</a><br/><br />
<a href="http://www.crunchbase.com/company/google">CrunchBase Information on Google</a><br/>
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		<title>A Social Media Marketing Playbook</title>
		<link>http://thomaskoeppen.com/2008/01/08/a-social-media-marketing-playbook/</link>
		<comments>http://thomaskoeppen.com/2008/01/08/a-social-media-marketing-playbook/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 22:09:47 +0000</pubDate>
		<dc:creator>thomas</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blog.thomaskoeppen.com/display/blog/2008/01/07/A+Social+Media+Marketing+Playbook</guid>
		<description><![CDATA[During my holiday additionally to my other readings and stumbling through the web bought and just finished reading &#8216;Getting to First Base, A Social Media Marketing Playbook&#8217; by Darren Barefoot and Julie Szabo. Watched nearly zero TV during my vacation, so was enough time juggling through the web and reading this book. It is a [...]]]></description>
			<content:encoded><![CDATA[<p>During my holiday additionally to my other readings and stumbling through the web bought and just finished reading</p>
<p>&#8216;Getting to First Base, A Social Media Marketing Playbook&#8217; by Darren Barefoot and Julie Szabo.<br />
Watched nearly zero TV during my vacation, so was enough time juggling through the web and reading this book.</p>
<p>It is a view on next steps in online and social networking. Often this is called as hype, but the book give a great social media summary with some fantastic conservative views combined with proven industry experience of the authors.</p>
<p>Learning to speak their dialect, and how to communicate with them respectfully and honestly, is a big part of social media marketing and great demonstrated in this book.</p>
<p>Just an example to begin responding to blog posts:</p>
<blockquote><p>1. <strong>Get the right person in your company to respond</strong>. In most cases, marketing folks are the worst commenters and bloggers. Sorry, that means you. We&#8217;re trained in the art of spin, and it&#8217;s hard to break old habits. The blogosphere values authenticity, so it&#8217;s wise to match the right blog post with the right person inside the company. For example, say you find a blog post written by a software professional criticizing a particular feature of your product.<br />
Ideally, a product manager or senior developer should respond.</p>
<p>2. <strong>Always identify yourself</strong>. Don&#8217;t pretend you&#8217;re a happy customer who just loves the feature getting panned online.</p>
<p>3. <strong>Exercise good manners</strong>. Your reply should be professional, friendly and courteous, just like any staff-customer interaction.</p></blockquote>
<p>It was a wonderful reading, If you don&#8217;t want losing the train, it&#8217;s worth to get this book:</p>
<ul>
<li><a rel="nofollow" href="http://www.socialmediaready.com/">http://www.socialmediaready.com/</a></li>
</ul>
<p><a title="Cover of Our Social Media Marketing eBook by DBarefoot, on Flickr" href="http://www.flickr.com/photos/dbarefoot/2092146618/"><img src="http://farm3.static.flickr.com/2051/2092146618_f44354781f_m.jpg" alt="Cover of Our Social Media Marketing eBook" width="130" height="173" /></a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="225" height="173" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/NsZSbsigtb8&amp;rel=1&amp;border=1" /><embed type="application/x-shockwave-flash" width="225" height="173" src="http://www.youtube.com/v/NsZSbsigtb8&amp;rel=1&amp;border=1" wmode="transparent"></embed></object></p>
<p>â€“</p>
<p>Posted by The Thomas Koeppen Blog 2008.</p>
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		<title>Seth Godin &#8211; Sliced bread and other marketing delights</title>
		<link>http://thomaskoeppen.com/2008/01/05/seth-godin-sliced-bread-and-other-marketing-delights/</link>
		<comments>http://thomaskoeppen.com/2008/01/05/seth-godin-sliced-bread-and-other-marketing-delights/#comments</comments>
		<pubDate>Sat, 05 Jan 2008 11:14:04 +0000</pubDate>
		<dc:creator>thomas</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blog.thomaskoeppen.com/display/blog/2007/12/28/Seth+Godin+-+Sliced+bread+and+other+marketing+delights</guid>
		<description><![CDATA[In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream&#8217;s bell curve, are the new sweet [...]]]></description>
			<content:encoded><![CDATA[<p>In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream&#8217;s bell curve, are the new sweet spot of the market.</p>
<p>Feb. 2003 &#8211; Monterey California &#8211; and it&#8217;s real today:</p>
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<p>Read more:</p>
<ul>
<li><a href="http://www.futureofrealestatemarketing.com/" rel="nofollow">http://www.futureofrealestatemarketing.com/</a></li>
<li><a href="http://www.damniwish.com/" rel="nofollow">http://www.damniwish.com/</a> (Unusually useful ideas for smart marketers)</li>
<li><a href="http://www.sethgodin.com/" rel="nofollow">http://www.sethgodin.com/</a></li>
</ul>
<p><em>Posted by The Thomas Koeppen Blog, 2007.</em></p>
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		<title>P2P &#8211; Mobile Advertising &#8211; And More 2008 Trends</title>
		<link>http://thomaskoeppen.com/2007/12/20/p2p-mobile-advertising-and-more-2008-trends/</link>
		<comments>http://thomaskoeppen.com/2007/12/20/p2p-mobile-advertising-and-more-2008-trends/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 20:27:44 +0000</pubDate>
		<dc:creator>thomas</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://blog.thomaskoeppen.com/display/blog/2007/12/20/P2P+-+Mobile+Advertising+-+And+More+2008+Trends</guid>
		<description><![CDATA[Consulting Group Releases Top 10 Predictions For The Wireless Industry InCode, a subsidiary of VeriSign that specializes in wireless business and technology consulting, on Wednesday released its top 10 predictions for major trends in the wireless industry next year. Verizon Wireless last month shocked the U.S. wireless industry, announcing that starting next year it will [...]]]></description>
			<content:encoded><![CDATA[<h2><a name="P2P-MobileAdvertising-AndMore2008Trends-ConsultingGroupReleasesTop10PredictionsForTheWirelessIndustry"></a>Consulting Group Releases Top 10 Predictions For The Wireless Industry</h2>
<p>InCode, a subsidiary of VeriSign that specializes in wireless business and technology consulting, on Wednesday released its top 10 predictions for major trends in the wireless industry next year.</p>
<p>Verizon Wireless last month shocked the U.S. wireless industry, announcing that starting next year it will open up its nationwide network to mobile devices, software, and applications not offered by the carrier. The carrier said it will have two categories of customers: full-service customers &#8211; those who purchase devices and services from Verizon and receive technical support, and bring-your-own customers &#8211; those who bring their own devices to the carrier&#8217;s network without full service.</p>
<p>5. Wireless broadband will continue to be the fastest-growing service. HSDPA will dominate until LTE goes commercial, and it will be embedded in laptops for wireless connectivity. Meanwhile, WiMax will be embedded in some consumer devices. As a result, the laptop market will get a boost because consumers will want to buy laptops that are better connected. </p>
<p>Read more: <a href="http://www.informationweek.com/news/showArticle.jhtml?articleID=205100790" rel="nofollow">http://www.informationweek.com/news/showArticle.jhtml?articleID=205100790</a></p>
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