Thomas Koeppen Blog

During my holiday additionally to my other readings and stumbling through the web bought and just finished reading ‘Getting to First Base, A Social Media Marketing Playbook’ by Darren Barefoot and Julie Szabo. Watched nearly zero TV during my vacation, so was enough time juggling through the web and reading this book. It is a [...]

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet [...]

The Center for Social Media at American University recently released a report on fair use and internet media titled: Recut, Reframe, Recycle. The co-authors, Professors Pat Aufderheide and Peter Jaszi, shows that many uses of copyrighted material in today’s online videos are eligible for fair use consideration. The study points to a wide variety of [...]

Jeremiah Owyang (a web strategist, one of the leading experts on social media) explains Open Social for executives: Using mini-applications, companies can now efficiently extend their website experience to existing communities on popular social networks Read more: http://www.web-strategist.com/blog/2007/11/02/explaining-opensocial-to-your-executives/ In parallel it is worth reading a ebook by Daren Barefoot and Julie Szabo: “Become a Social [...]