Thomas Koeppen Blog » social

A Social Media Marketing Playbook

thomas — Mon, 07 Jan 2008 22:09:47 +0000

During my holiday additionally to my other readings and stumbling through the web bought and just finished reading

‘Getting to First Base, A Social Media Marketing Playbook’ by Darren Barefoot and Julie Szabo.
Watched nearly zero TV during my vacation, so was enough time juggling through the web and reading this book.

It is a view on next steps in online and social networking. Often this is called as hype, but the book give a great social media summary with some fantastic conservative views combined with proven industry experience of the authors.

Learning to speak their dialect, and how to communicate with them respectfully and honestly, is a big part of social media marketing and great demonstrated in this book.

Just an example to begin responding to blog posts:

1. Get the right person in your company to respond. In most cases, marketing folks are the worst commenters and bloggers. Sorry, that means you. We’re trained in the art of spin, and it’s hard to break old habits. The blogosphere values authenticity, so it’s wise to match the right blog post with the right person inside the company. For example, say you find a blog post written by a software professional criticizing a particular feature of your product.
Ideally, a product manager or senior developer should respond.

2. Always identify yourself. Don’t pretend you’re a happy customer who just loves the feature getting panned online.

3. Exercise good manners. Your reply should be professional, friendly and courteous, just like any staff-customer interaction.

It was a wonderful reading, If you don’t want losing the train, it’s worth to get this book:

http://www.socialmediaready.com/

â€“

Posted by The Thomas Koeppen Blog 2008.

Seth Godin – Sliced bread and other marketing delights

thomas — Sat, 05 Jan 2008 11:14:04 +0000

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.

Feb. 2003 – Monterey California – and it’s real today:

http://www.futureofrealestatemarketing.com/
http://www.damniwish.com/ (Unusually useful ideas for smart marketers)
http://www.sethgodin.com/

Posted by The Thomas Koeppen Blog, 2007.

Social Media Report – Online Video at Risk of Private Censorship

thomas — Fri, 04 Jan 2008 13:33:53 +0000

The Center for Social Media at American University recently released a report on fair use and internet media titled: Recut, Reframe, Recycle.

The co-authors, Professors Pat Aufderheide and Peter Jaszi, shows that many uses of copyrighted material in today’s online videos are eligible for fair use consideration.

The study points to a wide variety of practicesâ€”satire, parody, negative and positive commentary, discussion-triggers, illustration, diaries, archiving and of course, pastiche or collage (remixes and mashups)â€”all of which could be legal in some circumstances.

The report looks at a variety of examples of online media that are all eligible for fair use, which is the section of US copyright law that allows creators to freely use copyrighted work, under specific circumstances. While the authors note copyright as a generally positive thing for creators, they fear automated copyright protection is a threat to legal (fair) uses of these materials.

Published by The Thomas Koeppen Blog 2008.

Open Social for your executives by Jeremiah Owyang

thomas — Fri, 04 Jan 2008 13:33:26 +0000

Jeremiah Owyang (a web strategist, one of the leading experts on social media) explains Open Social for executives:

Using mini-applications, companies can now efficiently extend their website experience to existing communities on popular social networks

In parallel it is worth reading a ebook by Daren Barefoot and Julie Szabo:

“Become a Social Media Marketing Maestro”

Published by The Thomas Koeppen Blog 2008.